With the progression of social media, there is a need for persons
who can guide the less than tech savvy persons in the world.
And with this class on entrepreneurship, why not become a social
media guru and use it as a way to make money? The only problem is that there
will be many people who can set up a Facebook page or a blog or have a twitter
account. What makes you a guru? Here are 4 ways to become social media guru:
1. Listening: One
of the most important lessons is listening to what people want. You can just up
and post and think that will attract likes on Facebook or followers on Twitter.
So you have to filter out what people are saying. A good way to do this is to look
at the influencers in your field or industry. This will give you a good idea of
the course you want to chart. You don't want to be a copy cat but you do want
to see the trends and how you can add to that.
2. Adding your own
two cents: There are so many people in the same field and industry and what
will make you stand out is how you differentiate yourself. You may
ask: How do I do this? Well now that you have listened to the industry leaders
and detected the trends it’s time to figure out how to put your own unique view
on this. Use facts and figures to remain credible but add flair. E.g. If your
industry is only dominated by serious faced experts add a bit of humour. In this
way persons will see that while you are serious with a light hearted approach
that distinguishes you from your peers.
3. Creating good content: Now that you have listened and found a
way to add your own two cents you now have to create the content that will
attract the followers and readers. Take a specific news item, issue or trend
and write about it. When you have created your posts promote it over the social
media networks. With the right kind of promotion, you can attract the
followers. Remember that when you have attracted them that you want to keep
them so keep your content current and interesting.
4. Understanding the difference between networks: Now that you
have published you also want to understand that there are subtle differences
between networks on social media. If you use Twitter there are only 140
characters, so you would need a short captivating tweet to attract followers
where as Facebook gives you more characters so you can be more descriptive. Twitter
will display just a link while Facebook will give you a window with a picture
from your blog posts. Understanding these differences can help you attract more
followers and raise your status in social media.
By using these steps you will well be on your way to being a
social media guru. This will present the opportunity to grow your network and
ensure that you have followers on social media. How far can you go? That
question can only be answered by you and the amount of effort you are willing
to put in! So go conquer social media and become a guru!
Inspired from ideas from http://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/
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