Now what?

So now that the course is about to end I wonder what have I learnt? Well I know it pays to be early to Mr. McDaniel's class as you get lots of free snacks. But seriously has the course been beneficial?
    I must answer this with a resounding yes. I think that this course is timely as the UWI pushes to create more distinctive graduates. With the state of Caribbean economies and more students graduating and looking for jobs, it is time that we help mold job creators rather than job seekers.
    I was impressed by Uncle Gerry's (yes we call him Uncle Gerry in class sometimes) network and how it has proved useful for us in class. From David Mullings whom I followed on Twitter since my 1st year at UWI to Skyping with Alison Hinds to trips to the Jamaica Stock Exchange and the Bob Marley Museum, this network has afforded the students of this course a great opportunity to not only learn but to grow their own network.
     I am also pleased with the model of the course. It is not restrictive as we were allowed to tweet in class, take pictures and of course blog. This should equip us with some good multi-tasking as well as social media use skills that we can take out in to the working world. Imagine being asked by a company to cover an event via Twitter for their customers  This  should be easy now as we have done it in class.
    I think the most important lesson though was taking an idea and making it into a reality. We have been given articles, tips from real life entrepreneurs and have even pitched ideas to potential investors. All we need now is the courage to go do it in the real world. Now I know we may be afraid but what the reward with out  the risk. So here's to becoming an entrepreneur!

Home Again shines as hope for Caribbean stories to be told

In my research about Lisa Wickham for my Comm 3248 assignment I came across her latest film project where she worked as the supervising producer. The film entitled "Home Again" explores the issue of deportation from the USA, Canada and England of three 'nationals' to their homeland of Jamaica. 

Marva, Dunston, and Everton grew up in Toronto, New York and London, respectively but are deported 'home' to Jamaica. Once in Kingston they discover every day is a fight for survival where family support, friendships, and shelter are elusive. They embark on a journey that pushes their endurance beyond measure and forces them to discover who they truly are. A searing, fast paced drama Home Again asks the question, "How would you survive?". Never before has the story of deportees been told cinematically. This powerful, visually stunning political drama by award winning director Sudz Sutherland stars Tatyana Ali, Lyriq Bent, CCH Pounder, Stephan James and singer songwriter Fefe Dobson in her debut feature film role. (Taken from Youtube Trailer Video)

The film was shot in Canada and Trinidad with a few scenes shot in Jamaica where the story of the film takes place. The production of such a movie shows that there are stories to be made by filmmakers in the Caribbean and it is time for us to forge ahead and take our place in the World Film Industry. 

Home Again will show in Trinidad & Tobago and Palace Amusement is exploring the possibility of a showing in Jamaica.

Watch the trailer: Home Again 2013

THE CARIBBEAN’S RENNAISANCE WOMAN IN COMMUNICATION

            In a communications industry dominated by men, it is a rarity to find a woman who has produced a highly successful entertainment show. It is even rarer that the woman is the Chief Executive Officer of her own entertainment media company. Yet if we are to use these two things to judge Lisa Wickham, it is only the tip of the iceberg. This successful entrepreneur has been making strides in the communications industry in Trinidad and Tobago as well as the regional and international markets. Her name is synonymous with entertainment reporting throughout the Caribbean and as of 2013 with film. But who is this woman and why is she making waves in the industry?

            Lisa Wickham is a household name in Trinidad. Her work spans decades which is why she is loved by both young and old. Wickham started at the tender age of six in television on the weekly children’s TV show Rikki Tikki. This was to open up the industry to her and lead her down a road of success to the woman she is today. She would go on to star in her own segment on the same show. With her star on the rise Wickham was selected to host ‘Party Time’, a weekly Teen talent show. While enjoying this success Wickham stayed focus seeing education as a compliment to her roles on television. She successfully graduated Holy Name Convent and then went on to study at The University of the West Indies St. Augustine campus. Her ambition to be successful in both areas saw her receiving numerous hosting gigs while she continued her studies. She would graduate with a Bachelors of Science degree in Management with First Class Honours. This same ambition she applies to all her pursuits and would take her into the industry even further.

            On completion of her degree Wickham applied for several jobs. In an interview with Caribbean Belle magazine, she recalled how she would turn negatives to a positive. “Many years ago,” she recalls, “I had a job interview where the interviewer condescendingly asked how I planned to reconcile my Party Time image with a serious career in HR Management.” This would discourage her for a while and her question herself. Yet it would be one of her mentors who recognized her talent would make her adapt and excel. “One of my mentors at The University of the West Indies, Dr. Gwendoline Williams, who noticed my despondency, advised me to merge an academic/corporate career with a creative one. I had to find something that allowed me to excel at both.”

Lisa (left) with Sir Richard Branson and co -host of E-Zone Jason Williams 

http://caribbeantales-worldwide.com/wp-content/uploads/2010/08/ezone3.jpg

            Wickham ensured that in her career she created a network of persons who could mentor her in the communications industry. Her network of mentors and benefactors included Russell Winston, Barbara Assoon, Allyson Hennessy, Merlin Hernandez, Dominic Kalipersad, Eddison Carr, Linus Pitt, Curtis Drayton, Benedict Joseph and Hazel Ward. With such an extensive array of contacts, she was able to learn more about the communications industry and begin charting a way for her.             

With a vision of what she wanted and not averse to taking a risk, Wickham founded her company in 1999. She maintains that it wasn’t an easy undertaking but she was not expecting it to be. She continued working in television hosting several shows including morning shows on Trinidad & Tobago Television (TTT) as well as guest appearances on Mornin’ Barbados, the prime time television show on the  Caribbean Broadcasting Corporation between 2002 and 2005. During this time she would co –produced and this would begin her strategic move from just hosting to producing and eventually content creation and directing.

 With her skills sharpened, Wickham launched E-Zone television show which she produced, directed and co hosted. The show which focused on entertainment throughout the Caribbean became a syndicated show in over 20 Caribbean countries. The show was picked up in both the US and Canadian television markets and aired on Omni and BET J. The show is unique in its scope as it is one of the only shows that look at entertainment from both a Caribbean and Diaspora perspective. Lisa has produced E-Zone shows on Caribbean carnivals as well as the largest Diaspora festivals including Caribana and Notting Hill Carnival.

As extensive as her professional resume is Wickham has an academic resume and work record to rival it. In addition to her degree from The University of the West Indies, Wickham graduated from Warwick Business School in the UK with a Masters in Business Administration with Distinction.  She also attended Wirschaftuniversität, Vienna, Austria, Indian Institute of Management, Ahmedabad, India, University of Oxford, Said Business School, Executive Development and the London Film Academy. Wickham’s experience encompasses from where she served as General Manager of the University of the West Indies, Institute of Business (IOB) to being Head of the Global Quality Exchange, a World Bank Project for Business Expansion and Industrial Restructuring for Trinidad & Tobago. With such qualifications Wickham is not only accomplished academically but has also written for several newspapers as well as business journals. Her qualifications have given her the advantage of combining her creativity with her business background to ensure a formula for success.

Wickham admits that her first foray into the world of production was not easy. “Some of the projects I’ve had to produce required me to read and internalize a sixty-eight page budget speech in one day, and produce an exciting four-minute vignette that both encapsulated the speech and captivated the interest of the average viewer.” Yet this did not deter her in her work and served to make her more determined. 

With her qualification in film and her past experience, Wickham was curious about the film industry in the Caribbean as well as in the Diaspora community. While she had produced for local and regional TV as well as several music videos, she was entering a new realm. She started producing and directing films.  Among those that were critically acclaimed, she produced and directed a 50-minute documentary that looks at the economic contribution of the multi-cultured members of the Caribbean Diaspora to their countries of origin. “It was based on research conducted by Dr. Keith Nurse and his team at the Shridath Ramphal Centre, UWI Cave Hill, Barbados. I was the producer-director and in one month I had to set up the filming of locations and interviews across several languages.” This has opened several doors for her including her latest film endeavour as line producer to the big budget film “Home Again” which was filmed in Trinidad and opened in North America. It continues to receive critical acclaim and has tackled the sensitive issue of deportees and their readjustments into their birth country, of which many do not know the culture and customs.

Wickham however is not restricted in the use of her talents to television and film. In 2007 and 2008, she was the Artistic Director and Producer (for both stage and television) of the highly acclaimed Annual COTT Music Awards, including the COTT Foundation Awards Dinner. She has also been a contributor to BBC Radio 5 Live and BBC 1 XTRA showing her versatility.

And in all of this Wickham has found the time to grow her company to become one of the largest media companies in Trinidad. Imagine Media is the company of which Wickham is the Chief Executive Officer. She has taken the E zone brand and grown it to become E Zone Magazine, E Zone events, E Zone Entertainment and the Caribbean Film and Media Academy. The company’s mission is based on the attributes of integrity, innovation and value for money, some of the same ideals that Wickham herself live by.

And she has not forgotten where she is from and ways to help. In addition to mentoring several up and coming filmmakers, Wickham continues serving in the community. She sits on several boards including the UWI Development & Endowment Fund as well as served in several NGOs including as President of the Upper Belmont Lions Club and as a Board Member of United Way Trinidad and Tobago

So what is the future for Lisa Wickham? She looks forward to continue innovating in her company and in the industry. She expressed her hope to develop the necessary training and acquire more equipment to help the Caribbean film industry contend with our Northern neighbours and especially Hollywood. She stresses however that there has to be an effort by most of the stakeholders to make such a dream a reality and she hopes that this will come about since Caribbean writers have so much to offer.  As a mother she is inspired by nature and revels in her alone time. “Silence, in a space filled with natural energy, sends my mind crazy with ideas.” she noted in an interview.

With entrepreneurs like Lisa Wickham to work and train others whether directly or through inspiration, the Caribbean film industry can look forward to growth and the emergence of a new type of Renaissance in the creative arts. 

Creativity at its best

We were given an assignment on watching a movie and writing about the traits of an entrepreneur in the movie  We had to then make a presentation in a creative way. The winning presentation was on the movie Forrest Gump and was entertaining as well as informative.  Here is my group's presentation on "A Beautiful Mind  and the entrepreneurial lessons to be learnt. (We placed third in the class.)

Through the lens

After Wednesday's class I began thinking of the film industry in the Caribbean and particularly in the Eastern Caribbean. I found it quite interesting that we have not pushed to develop film much farther. So I asked why have we not developed a film industry there and what could be a solution?

1. We are small islands and as such don't have a significant movie market. This is translated in the unwillingness of investors to put up capital or persons to pursue film making careers. I think one solution to this would be an Eastern Caribbean film festival. This has received some backing in theory from the former Minister of Culture, Ms. Rene Baptiste. This festival would appeal to filmmakers as well as sponsors and potential investors.

2. There is no money. If I had $1 US doe every time I heard that I would be rich. Persons have to learn to utilise the resources that are available including the free ones. e.g. an SLR camera can shoot really clear video. A student who masters the Art of Photography can build their brand as well as earn some extra money.

3. There aren't enough avenue to showcase our work. Well then let's make them. Sundance and other independent film festivals started small and have made themselves into what they are today. We need to do the same in the Caribbean.

4. There are no stories to be told. Well since no idea is new under the sun, take an old one and give it a twist. How about a story about the obeah man in modern day society or about university life? the possibilities are endless.

Though I may not be a professional with a camera, I think a start is needed to get where the film industry rolling. Who knows, I may just end up making the next best indie film which will come from the Caribbean!

JIMMY LAI: THE MEDIA MOGUL WHO CHALLENGED A GLOBAL ECONOMIC POWER

            When the names of media moguls are question there are the normal responses of names such as Ted Turner, Oprah Winfrey and Rupert Murdoch. These are all persons from the US who have had a major impact in media around the world. However there are several media moguls who have been making an impact in other parts of the world even though we may not know about them and they may be doing it for more than just the ideals of money and power. One such media mogul may be someone you have never heard of yet his story is one that shows that entrepreneurship can start in the least likely of places and become an on-going story of David and Goliath. This is the story of Jimmy Lai, the Hong Kong media mogul whose work in media has made him one of the most controversial Asian media moguls and “A Thorn in China’s side” (Bloomberg Business Week , 2003)

            Jimmy Lai is a name that is unfamiliar to many in the Western World but his impact in the China/Hong Kong/Taiwan debate has been astronomical. Lai whose Chinese name is Lai Chee-Ying was born in Mainland China (now the People’s Republic of China) in 1948 at a time when there was full-scale civil war between the Chinese Communist Party (CCP) and the Nationalist Party, or Kuomintang (KMT), which broke out immediately following World War II and had been preceded by on and off conflict between the two sides since the 1920's. (US Department of State) In 1960 at the age of 12, Lai was smuggled to the island state of Hong Kong which was at that time a British Protectorate. (Greenwald, 1994) He arrived penniless and worked as a child labourer. He would work in a succession of jobs and would pick up his English language skills along the way. He was described as smart and ambitious and in 1975 he had worked his way through the ranks to begin his first business, a clothing line named Giordano (named, oddly, after an Italian restaurant in New York and now has 600 stores throughout Asia, pulling US$350 million in annual sales.) (Greenwald, 1994) An entrepreneur and retailer, Lai had amassed a fortune and was able to live comfortable. However trouble in his birthplace would bring him into the media business.

            The demonstrations in Tiananmen Square in 1989 helped change Lai’s course and here he started using his garment business to support the student activists and their work. In early 1990 he founded Next Magazine and so began his sojourn into media. He subsequently added several other popular titles to his stable of publications, including Easy Finder (September 1991, renamed FACE in May 2007), Apple Daily (June 1995), Sudden Weekly (August 1995), Eat & Travel Weekly (July 1997) and ME! (December 2006). (GEN Global Editors Network, 2011) Lai then set his sights on Taiwan, the island nation that the defeated Nationalists from mainland China moved to and which had a democratic system. There, he established two of the island’s leading newspapers Taiwan Next Magazine and Taiwan Apple Daily. Both were versions of his Hong Kong Based news magazines and held  45% of the readership of the island’s news. He would also go on to establish Sharp Daily as well as Next Animation which covers the news in animation. He had a well established news network covering both Hong Kong and Taiwan and ventured into television as well as e-commerce. In 2012 he sold his stake in both Taiwanese publications as well as the TV arm of his Taiwan operations. He however maintains the Next Animation company. In 2013 will move to establish an electronic platform for a free new publication for smart phones. (Bloomberg Business Week , 2003)

            But what exactly makes Jimmy Lai a media mogul and what characteristics make him an entrepreneur to be emulated?

            A media mogul is someone who displays that influence in public media—whether on TV, in the radio, in movies, or in magazines and newspapers. (Your Dictionary Reference, 2012) Lai has certainly shown his influence in media. After his shift in ideals because of   the crackdown by the Chinese government in Tiananmen Square he moved to use a tool which he saw was for the public good. "I got the idea to do this magazine during the Tiananmen massacre," Lai told journalist Jeff Greenwald in 1994. "The fact that the Chinese government was responding to the demand for democracy by shooting people - that they were completely unable to deal with the demonstration - showed me just how desperate and doomed they were. ... It would have to open up to the free flow of information; and when it did, it would be the biggest market in the world" he said in that interview. It was his views on democracy and advocacy that would help put him in the media business and propel him to be successful.

            Lai has exhibited several of the attributes of successful entrepreneurs specifically five which has led him to be as successful as he is. The first of these attributes is that of ambition. Lai has always been described as ambitious from several commentators and contemporaries including Hugo Restall, editorial page editor of The Wall Street Journal in Asia and Hong Kong and Vivek Couto, executive director of Media Partners Asia, a research and consulting firm. This is demonstrated from his early days where as a Chinese immigrant in Taiwan when  he learnt English (the international language of commerce as he would come to learn) as well as in his working his way through the ranks of the business world up from a labourer to owning a successful garment and clothing company which he would sell in 1996. This ambition has been a quality that has driven his endeavours especially with media and even after his recent moves to sell his two largest magazines in Taiwan, he is still ambitious to look to the new frontier of multimedia for his next big business venture.

            Lai has always been a salesman with his success in the garment and retail business with his first business Giordano. This quality  of being salesmanship oriented was translated into his media business ventures as he was able to move into the Taiwanese news business and take over 45% of the readership with his two largest magazines. (Mai, 2013) This was attributed by his ability to sell his vision as well as his newspapers’ ability to generate interest through controversy as well as its anti-Beijing rhetoric. One example of this was the breaking of the story of Bo Xilai, the disgraced Communist Party official in China by Lai’s Next Magazine in Taiwan. His sales ability has at times been impeded by his political views. He was unable to have a cable channel pick up his Next TV in Taiwan and as such was unable to make a profit. He sold the channel in 2012 to a Chinese company. Some may say this was a loss but he was able in such a situation to make the best of it, showing why he is an entrepreneur.

            An entrepreneur should be a visionary and Lai has been described as being a visionary. Lai saw the media business as being a way to deal with what he saw as being wrong in the Chinese system of governance especially after the crackdown of Tiananmen Square. “I'm in a business that delivers information - and information is freedom. That's a great motivator for me.” Lai said in an interview with Wired magazine. It was his vision for democracy that helped him establish his news business in Hong Kong especially when he knew of the impending change from a British Protectorate to a special administrative region of the People’s Republic of China. His vision also helped him push his news business in Taiwan and despite the challenges they had mixed successes. His new venture with the Sharpon Project that is looking at news on an electronic platform for smart phones is one of the new enterprising ideas and has been hailed by media consultancy companies including Media Partners Asia. Lai has also been visionary in his delivery of the news. He has turned news casts animated and as such made them in his words “fun.” In an interview at the News World Summit 201, he said “A lot of people think news is serious and not funny “I don’t know why. Life needs fun in it, too, and news is life.” This feat would not be done by an ordinary business man but an entrepreneur.

            Lai may be successful as a businessman but this did not come without one of the attributes that is very rare among business men. Lai has been a risk taker and this has given him mixed results. His entry into the news business ruffled some feathers and he had no experience in the industry yet he took the risk of entering and it has paid off for him. He took risks by provoking the Communist government in Beijing as well as causing some problems in the democratic state of Taiwan. This led him to take on major politicians including former Chinese Premier Li Peng and former Taiwanese president Chen Shui-bian. This at times caused road blocks for him in business as seen with regulators blocking his business as well as the several lawsuits he faced before the court. Yet he has risked not for money but for the ideals of freedom and democracy. "I think when you are not free you don't have dignity. And to me it's not a political issue whether you have democracy or what, it's a moral issue," he told CNN in an interview from his offices in Hong Kong. He also lost in the dot com era. He tried with an online retailer Admart but this failed as did so many other dot com businesses. “So much money was rushing into the online business, I violated all of my principles in business. … Li Peng didn’t get me. The Internet craze got me” he said in an interview with Business Week.

            Entrepreneurs are called upon to be innovative. Their new ideas or new takes on old ideas are what separate them and propel them to become moguls in their fields. Lai used the media as a tool for democracy and through this innovation especially in taking on a global economic power such as China. "The Chinese government had no idea the media was so powerful." He said in the 1994 Wired interview and because of his innovative use of it, Lai not only became rich but also influential in the political sphere. He also took an innovative approach to news with his animated news casts which have become extremely popular. “I think animation is the future,” Lai said in the News World Summit of 2011. “Imagine a textbook in school being not only text, but a movie. That’s what we’re doing.” And even though he has sold his news business in Taiwan he has held on to Next Animation as he sees this as the future. He is also innovative as his new project includes using smart phones and the platform of e-magazines. This innovation may be successful or a flop for him.

            Lai’s work in the promotion of democracy of the media has been a technique that has helped him benefit from his news business. "I've always wanted to change things." Lai said of his thrust to ensure democracy remained in Hong Kong and Taiwan and comes to China “The events of June 4 (The Tiananmen Square massacre) gave me the inspiration I needed. Now I'm no longer in a business that just delivers merchandise and makes money; I'm in a business that delivers information - and information is freedom.” By using his passion for what he is doing and blending it with his strong beliefs, Lai has been able to grow a successful media business that has had its ups and downs. While the magazine units have been successful, his loss in the TV area and his new try at the dot com business again has shown that Lai is resilient as an entrepreneur and businessman. He has been able to apply his time from garment industry to help in his media business. He told Business Week that he has applied the assembly lime model in his animation business and this has helped streamline his productions so that they can be completed in the same amount of time as they run.

            Could Lai be more successful? The answer would be yes. If he were to posture to the Chinese government he would have access to an untapped market yet he sticks to something that holds more value to him than money or business opportunities, the ideals of democracy and freedom. As he was described in a Wired article as idealistic, jaded and naive, Lai still sees himself as an advocate and as such will continue to run his businesses in ways that they can achieve more than profit; Lai is committed to pursuing his business interests in Hong Kong and Taiwan, as both value the freedom of press. (CNN, 2009)

So what is next for this media magnate? No one knows but if the course of his life is any indication, Jimmy Lai will continue his work in the media and may premiere the next innovation. 

Is entrepreneurship relevant in this global economic climate?

In 3 1/2 months 3,000 students will graduate from the UWI and beginning the hunt for jobs. Some have student loans to pay, some have to ensure that they can find one to take care of their own expenses and some have family and parents who have sacrificed so that they could be here for the 3-5 years of university education. 

Taken from http://www.cavehill.uwi.edu/bdoffice/images/_MG_8453.jpg

But what if one of these students had the idea which could be the next best thing besides sliced bread? What if they could bring out a revolutionary idea that could change the world?
I decided to search on Google and I came across this interesting read from the World Entrepreneurship forum. There are 9 recommendations. Promoting the Entrepreneurial Spirit. Click to read

    I think number six struck me the most especially in today's context especially in the Caribbean. 

6. Develop Young Adult Entrepreneurial Curricula

Include within an education curricula practical elements of entrepreneurship and business development so as to increase the entrepreneurial IQ within the community.

It is time that courses such as this one are use to promote the entrepreneurial spirit found in so many of our young people. We have to equip them with the tools to go out and try to develop their own skills and business ideas. This has to start from the primary level by stimulating critical thinking skills and nurturing it through all levels of education. The use of incubator programs at the secondary and tertiary level will assist in finding the ideas and helping them to grow. With the development of entrepreneurs we will begin to tackle the problems affecting our society especially that of unemployment. By giving your people the necessary training and tools we will be able to start stimulating them to work for themselves, providing employment for others as well as contributing to the economy. And all this can start with one idea. So let's stop talking about entrepreneurship and start doing something about it!

Can We Fill The Need For Social Media Gurus?

With the progression of social media, there is a need for persons who can guide the less than tech savvy persons in the world. And with this class on entrepreneurship, why not become a social media guru and use it as a way to make money? The only problem is that there will be many people who can set up a Facebook page or a blog or have a twitter account. What makes you a guru? Here are 4 ways to become social media guru:

1. Listening: One of the most important lessons is listening to what people want. You can just up and post and think that will attract likes on Facebook or followers on Twitter. So you have to filter out what people are saying. A good way to do this is to look at the influencers in your field or industry. This will give you a good idea of the course you want to chart. You don't want to be a copy cat but you do want to see the trends and how you can add to that.

2. Adding your own two cents: There are so many people in the same field and industry and what will make you stand out is how you differentiate yourself. You may ask: How do I do this? Well now that you have listened to the industry leaders and detected the trends it’s time to figure out how to put your own unique view on this. Use facts and figures to remain credible but add flair. E.g. If your industry is only dominated by serious faced experts add a bit of humour. In this way persons will see that while you are serious with a light hearted approach that distinguishes you from your peers.

3. Creating good content: Now that you have listened and found a way to add your own two cents you now have to create the content that will attract the followers and readers. Take a specific news item, issue or trend and write about it. When you have created your posts promote it over the social media networks. With the right kind of promotion, you can attract the followers. Remember that when you have attracted them that you want to keep them so keep your content current and interesting.

4. Understanding the difference between networks: Now that you have published you also want to understand that there are subtle differences between networks on social media. If you use Twitter there are only 140 characters, so you would need a short captivating tweet to attract followers where as Facebook gives you more characters so you can be more descriptive. Twitter will display just a link while Facebook will give you a window with a picture from your blog posts. Understanding these differences can help you attract more followers and raise your status in social media.

By using these steps you will well be on your way to being a social media guru. This will present the opportunity to grow your network and ensure that you have followers on social media. How far can you go? That question can only be answered by you and the amount of effort you are willing to put in! So go conquer social media and become a guru! 

Inspired from ideas from http://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/

Could Your Tweet Be Loved?

So yesterday we celebrated the birthday of reggae icon Bob Marley. Brother Bob as he is still affectionately known has been one of the greatest icons of Jamaica. Through the medium of music he has reached out to the masses. But what if Bob was alive? Would he be in social media? Here's 5 looks we think that Bob Marley would have if he were alive today and used social media (These are actual social media accounts):

1. Facebook

2. Twitter

 3. Tumblr





4. Pinterest

5. Blogging

 Brother Bob may be gone but his music lives on and the Marley clan is into social media. Who knows if Bob would sing "Could Your Tweet Be Loved?"

Make your communication a brand

Imagine making something you say or do become a brand, locally or internationally? Imagine turning your non-verbal communication into dollars and sense? Well as communicators who are looking at entrepreneurship we are gonna have to tap into the unconventional communications methods that have helped made some brands and maybe find a few undiscovered opportunities. Here are 4 of my favourite brands for communication compliments the Caribbean's fastest men:

1. Imagine if a sign could make you millions of dollars? Well his has.

 
Usain Bolt is know for his running but his communication through his Bolt pose has gone viral and has opened a market in branding. The Bolt pose is so well know that it has been trademarked for his sponsor PUMA as well as his restaurant Tracks and Records. This shows that non-verbal communication is important and as communicators maybe we can help one of those persons to find a brand that can developed and brought to the fore with traditional or social media.

2. While Usain  may be communicating non-verbally his counterpart Asafa Powell has turned himself  into a social media brand and has taken this over to traditional media. Asafa's investment in the online site Irie Social has putting him at the forefront of athletes who are investing their money. In addition to the salacious pictures he posts he also now has an advice column in the Observer. Who says there aren't benefits to being a famous athlete  & and making extra money from not running.

(Taken from: http://moneymax101.com/wp-content/uploads/IrieSocial1Asafa_05-May.-03-21.00.jpg)

3.Yohan Blake's  signature watches and his beat pose have made him viral in social media and has paid off for Richard Mille who has partnered with the Jamaican sprinter. Blake known for his comical antics has been boosted in the 2012 Olympics by not only his athletic prowess but his controversy in wearing a $500,000 watch and then the pose which he used to moniker his nickname "The Beast". This has now become a global trend and though it may not be as popular as Usain's lightning bolt, it's a start for an up and coming athlete and future entrepreneur!

 

(Taken from http://itsalwayssunnyindetroit.com/wp-content/uploads/2012/08/yohan-blake-olympics.jpg)

4. This list would not be complete without the input of Warren Weir. Weir is not as famous as any of the others on the list but is maybe the most social media savvy. His coverage of the London Olympics which was done from an athlete's side was viewed by thousands of persons around the world especially those in Jamaica. His tweets were followed as they gave insight into an almost hidden world. His  videos on Youtube has made him a media sensation and he's know not for his athleticism but his videos and tweets. Who knows, maybe he should move into social media management and forget the running.

 

(Taken from http://anniepaulose.files.wordpress.com/2012/08/screen-shot-2012-08-08-at-8-52-15-am.png)

So who says you can't make something you do into a brand and maybe even make some money from it? Dare to dream and become an entrepreneur!

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A Picture is Worth a Thousand Words

And there it is!

Could We Have A UWI Blog Awards?

I remember my first trip to the Jamaican Blog Awards held at the Jamaica Pegasus. It was a really interesting experience and it was great to meet the faces behind some of the pieces that I read.

 Annie Paul receives Personal Achievement Award at 2012 Jamaica Blog Awards




I have taken to blogging as a hobby and I think if I have enough discipline I can actually make a great blog that persons would be interested in. Then today Mr. McDaniel (or Uncle Gerry as I call him) brought the young man behind the Jamaica Blog Awards to class Mr. Corve DaCosta.
      Corve is a young man with a vision. He is on a mission to revolutionize the media sphere in Jamaica and the Caribbean and he's not afraid to share his knowledge.

He gave great ideas to the over 40 students in the class about blogging and how they can use it for income generation and just as a medium for expression. These tips were useful and can help any young blogger.



 But it was a tweet that started of the thinking, Could we have a UWI Blog Awards? With all these young persons that we are equipping, can we not develop our own UWI blogosphere. We could blog about food on campus, parties, fashion trends, lectures, seminars and so much more. Imagine getting the true picture of UWI as being seen from the students and getting a real picture of what happens on campus. I can see this happening and I think this is an idea we should push as its time that we as UWI students, not only those in CARIMAC and communication programs take the lead and begin showing the world that we can revolutionize the world of media.