Tweet at the boss: Selecting appropriate technology in the corporate communication mix

I know this headline must be funny and certainly I never liked when I knew my bosses' secretary could show him what I posted the night before on Facebook. However technology has really impacted the way that companies communicate and many companies are really finding ways of incorporating to ensure that there are ways of getting the word out there, in other words communication.
When I worked at Liat (1974) Ltd we had moved from the teletype printer and sending through a third party system such as SABRE to using e-mail to sending flight information. This had two major benefits as it was cheaper for the company as well as more convenient as e-mail moves at the speed of light.

A lot of companies have now looked at how to incorporate several new technologies. There is now use of technologies such as Oovoo which allows six way video calls being used for teleconferencing. This means six persons in six different islands of the Caribbean can have a meeting and accomplish much without setting foot on a plane or spending money.
A company must assess its needs and see where its communications needs lie. They must then select the appropriate technological solutions which work for them. The challenge here is getting them to see needs and not wants. Too many companies see new technologies and just jump to them without looking at return on investment and if it really helps with the communications need of the company.
Within this ever changing technical world, it is important that companies embrace the technology into the mix and look at where they are and where they want to go. Who knows, just now you may have to tweet at your boss about that important idea.