Its quite interesting that my lecturer in Organizational Communication should post this link about Obama and his use of social media to win. (the link is at the end of this post.) One of the interesting things that has come out of the organizational structure of the Obama campaign has been the realization of the power of communication. The message which was brought out was not in a top down fashion but showed reciprocity in the way the message showed the true meaning of communication. It also showed in this modern technological age that embracing new media while using traditional media (the marriage) can make the world of difference.
Its my hope that more campaigns (especially student campaigns as this is election season on the campus) will use the lessons learnt here to grow and become better communicators not only with the electorate but with their constituents.
How Obama won using Digital and Social Media
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